Press Play: Amplifying a global campaign for a new product launch
Hercules was briefed by the Tassimo global team to create a ten-second tag-on for the launch of the new and very colorful Tassimo Happy machine.
The Tassimo team wanted to leverage the same spirit created for an existing Press Play campaign but focus on the important features of this new product. Hercules developed two versions of the TV commercial demo, giving markets a choice between showcasing the high-quality espresso or latte machine varieties. This enabled not only the markets to select the most appropriate execution for the region but also maintained brand consistency globally.