APPEALING TO ALL THE SENSES FOR COSMETIC BRAND SMYSSLY.
SMYSSLY is a non-traditional cosmetic brand founded by mother and daughter team Silvia Straková and Cecília Blanárová. When the duo couldn’t find what they wanted from contemporary cosmetic brands, they set out to create their own. The result is a range of cosmetics that draws on nature and respects the lifestyles and needs of women of all ages.
A non-traditional brand called for a non-traditional approach.
The Digital team worked with SMYSSLY to create a new online for the Brand, to be rolled out into the digital and social channels. This was followed by a series of performance campaigns aimed at stimulating direct online sales.
The campaigns focused on telling stories around the SMYSSLY products – history, philosophy and sustainability – the goal being to help consumers navigate the highly cluttered cosmetic landscape.
The uniqueness of the products – compositions, ingredients, benefits – was communicated via the senses – since the Brand’s name is literally a play on the word “senses.”
Said Silvia Straková, “We really appreciate the cooperation with the Havas team. It’s unbelievable how they understood the concept and values of the brand exactly from the very beginning. Our initial concerns about whether they will be able to adapt to the needs of a small business have disappeared. Together, we are building the uniqueness of the SMYSSLY brand.”