CONTENT ADAPTATION
Marketers of the world face today a two-fold challenge: creating great creative ideas and campaigns; and ensuring they travel the global market safely and adapt efficiently into local markets.
Leveraging its 200+ in-house creative talents across 6 hubs covering all continents, a global production hub in Europe, and 12 local production studios around the world, Hercules manages all types of asset adaptation, from the most simple to the most complex, whether it is a new pack-shot, an additional shooting to replace a character, a new edit better matching local needs, a more complex shooting to modify a whole sequence, or a new photo shoot to improve an original visual.
Producing and delivering multiple assets across dozens of markets and channels, Hercules specifically considers any opportunity for creative expansion. Identifying and bringing to life good occasions for more creativity is a priority. There are many such occasions and Hercules always leverages their creative potential: launch of a sub-brand, product range extension, addition of new brand benefit, improvement of a core ingredient, brand activation, new communication channel, or creation of new brand stories. Hercules teams around the world work endlessly to deliver the crafted creative adaptation, whatever the